Corporate Video Production Companies

Branded videos promote your product or service while keeping your brand in the background or by not directly featuring your brand at all. This can include lifestyle, entertainment, or informative content. Many audiences respond more positively to branded content than commercials, because they perceive that branded videos present them with something more valuable than what a general advertisement offers. This method of indirect marketing can be more effective than a direct commercial pitch.

Hiring Tips

Corporate videos have a wide range of uses, including internal training, informing clients or employees of company developments, and educating the public about significant business initiatives. Corporate videos should highlight your brand to convey intelligence, honesty, and exceptionalism in an authentic way.

Evaluate top candidates to produce your corporate video project by reviewing their work for previous clients and considering key factors like:

• Problem Solving. Corporate videos can pose many production issues. For example, people who are appearing in your video may not be comfortable on camera. Discuss the potential challenges of your project with candidates to determine what they can do to overcome those challenges and create a polished, engaging video.
• Technology. Using the latest production technology in your corporate video content can help to create the impression that your business is at the forefront of your industry. Ask your candidates to demonstrate their experience with innovative production technologies and how they could be used in your project.
• Long-term Relationships. Your messaging needs may require the production of multiple corporate videos annually. Ideally, you would utilize the same production company to maintain brand consistency in all of your projects. When considering candidates, determine if a candidate is a company that you could envision building a long-term business relationship with.

Find the Right Talent

Creative Humans makes searching for corporate video production companies an easy process. Hire experienced production companies and freelancers for your project today.