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Agency Producers create and manage the budget, schedule, production process and delivery of projects such as: ads, digital content, PSAs, case studies, sales and marketing videos.
After the creative concept has been approved, the Agency Producer scopes the job, finds resources and sets milestones. Then they manage the budget and schedule and oversee every step of production to ensure the creative vision of the project is executed and clients sign off.
Like air-traffic controllers, they work closely with cross-functional internal agency teams (account, operations, strategy and finance) along with teams of creatives (Creative Directors, Art Directors, Writers, Editors, Designers + Animators), vendors and clients.
An experienced producer hires the right vendors such as: production companies, crew for shoots, gear shops, talent (voice-over artists and actors), editorial post-production creatives: editors, animators, color-correction specialists, audio engineers/composers.
Producers also run agency and client reviews of the work at every iteration. An excellent Producer juggles competing demands and diplomatically handles each issue, scope or schedule change, while maintaining version control, so that the project stays on track for final delivery.
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